Ugly Headlines Happen Relax. Let those ugly headlines happen to somebody else.
Whether it's the "gotcha" moments or the tamer ones, in our media training sessions, we’ve got you covered for all the media possibilities: print, social media, broadcast, radio, or the dreaded ambush.
As former journalists, we understand the tricks, tips and best practices for telling a powerful story and juggling the ugly questions. We offer a number of different media training options to accommodate a variety of needs: from 101 media training workshops for small and large groups, to advanced one-on-one executive media coaching for CEO’s, CFO’s and other residents of the executive suite.
Good-bye Cookie-Cutter Media Training
We don’t do cookie-cutter. We do not recycle generic content that won't help you one bit when you're in the line of fire.
Each media coaching session is made-to-order and individualized. You practice with your content and your tough questions tailored to your challenges. We research your company, industry and issues so we can help you with strategy, technique and the quality of your responses. And we always include intense on-camera role play with practice interviews. You get instant feedback as you see, hear and analyze your performance. Media Training 101 Here’s some of what we cover in our interactive Basic Media Training, available for teams of all sizes:
▪ Preparing for your interview, including insights into how reporters think ▪ Developing key messages that are media-friendly ▪ Getting your dream headline ▪ Honing skills for all situations: print, online, video, broadcast, phone and press conference ▪ Anticipating and defusing negative questions ▪ Polishing your verbal and non-verbal presence for video and broadcast
In addition to our group media training, we also offer advanced, discrete sessions for CEOs and members of the executive suite.
Advanced Executive Media Coaching
This is cut-to-the-chase coaching targeted to CEO's who are media interview veterans. In these sessions, we focus on message refinement and provide counsel for handling difficult issues and crisis situations.
We use a mix of on-camera coaching, interview techniques and message strategies to bolster credibility and confidence when in the line of fire. We cover:
Translating executive insights into succinct messages
Reinforcing key messages in responses
Delivering quotable sound bites
Refining answers and personal style when addressing tough issues
Communicating your thought leadership in interviews
Enhancing confident verbal and non-verbal on-camera presence
Delivering Financial Results to the Business Press
This is issues management on steroids, specifically designed for the CEO, CFO, VP of Finance, Controller or Treasurer who needs to communicate key financial results to Wall Street, investors and high-profile business press.
We will format the session for any and all of these critical scenarios: earnings calls, analyst calls, financial press interviews, IPO’s, investor and analyst presentations as well as shareholder meetings. Content includes:
Strategies for wrapping financial data into a compelling narrative
Techniques for putting numbers into more meaningful context
Role-play and analysis in answering difficult financial questions
Refine and practice Wall Street and shareholder presentations