MEDIA TRAINING SERVICES
Our media training
covers all interview possibilities: print, broadcast or
social media.
Sessions are conducted by former journalists, who know how to ask tricky questions
and get you to tell a better story.
We research your company, industry and issues, so you practice with your content:
the real-deal. All of our sessions include interview strategies and tips, topped off
with an intense on-camera role play.
We offer several flavors of media training for a variety of media scenarios:
Sessions are conducted by former journalists, who know how to ask tricky questions
and get you to tell a better story.
We research your company, industry and issues, so you practice with your content:
the real-deal. All of our sessions include interview strategies and tips, topped off
with an intense on-camera role play.
We offer several flavors of media training for a variety of media scenarios:
Media Training 101
Our 101 session prepares
you for any type of media interview—print, broadcast,
radio and online.
In one-on-one or small group sessions, you'll learn what to expect, how to tell a compelling story, and answer the tough questions.
Our sessions cover:
In one-on-one or small group sessions, you'll learn what to expect, how to tell a compelling story, and answer the tough questions.
Our sessions cover:
- Preparing for your interview, including how reporters think
- Developing key messages that are media-friendly
- Getting your dream headline
- Taking more control of your interview
- Anticipating and defusing negative questions
- Spotting and avoiding tricks and traps
- Refining your verbal and non-verbal presence
Advanced Executive Media Coaching
This is cut-to-the-chase
coaching targeted to CXOs who are media interview
veterans. In these sessions, we focus on message
refinement
and issues management.
We use a mix of on-camera coaching, interview techniques and message strategies to bolster credibility and confidence when in the line
of fire. We cover:
and issues management.
We use a mix of on-camera coaching, interview techniques and message strategies to bolster credibility and confidence when in the line
of fire. We cover:
- Translating executive insights into succinct messages
- Reinforcing key messages in responses
- Delivering usable sound bites
- Refining answers and personal style when addressing tough issues
- Communicating your thought leadership in interviews
- Enhancing verbal and non-verbal on-camera presence
Industry Analyst Training
Industry analysts need
more than PowerPoint slides and a litany of facts.
They need to hear your differentiators and value. We
give you
the strategies and techniques to hit the mark each time you talk to an analyst. Our half-day and full-day sessions give you hands-on skills to:
the strategies and techniques to hit the mark each time you talk to an analyst. Our half-day and full-day sessions give you hands-on skills to:
- Identify and organize ideas for a more effective analyst conversation
- Make your business case through differentiation, value and customer relevance
- Integrate the three key drivers all analysts need to hear
- Ask strategic, directed questions to steer the conversation and elicit information
- Respond to tough questions and unexpected challenges
- Use PowerPoint more effectively in face-to-face and phone meetings
- Utilize WebEx and other conferencing tools for greater impact
Delivering Financial Results to the Business Press
Discreet, personalized
one-on-one executive coaching for CEOs, CFOs and
upper management who need to communicate with Wall
Street, investors and the financial community.
The session can be formatted for any of these critical scenarios: earnings calls, analyst calls, financial press interviews, IPO’s,
investor and analyst presentations as well as shareholder meetings. This is issues-management on steroids. Content includes:
• Message coaching and fine-tuning
• Strategies for wrapping financial data into a compelling narrative
• Techniques for putting numbers into more meaningful context
• Roleplay and analysis in answering difficult financial questions
Street, investors and the financial community.
The session can be formatted for any of these critical scenarios: earnings calls, analyst calls, financial press interviews, IPO’s,
investor and analyst presentations as well as shareholder meetings. This is issues-management on steroids. Content includes:
• Message coaching and fine-tuning
• Strategies for wrapping financial data into a compelling narrative
• Techniques for putting numbers into more meaningful context
• Roleplay and analysis in answering difficult financial questions
For PR teams we offer a hands-on Story Boot Camp conducted by an Emmy-award winning news producer who will show your team how to create stories that generate eyeballs.
